In the world of salesmanship, as in politics, the big lie is what captures people's imaginations. And there is nothing more unnerving to the imagination than people wondering how they appear to other people. The Chairman of AutoNation Inc., Mike Jackson, seems to think that the "premium luxury [car] segment will grow at double the rate of the volume market" in the next five years. And why is that?
"The Baby Boom generation," he says. It "simply shows no signs of slowing down or retiring." You mean they still haven't outgrown stripping down and soaping up the vintage Mustang in the diveway?
Are we still talking about the group of people born between the Second World War and the middle of the 1960s?
If the boomers, now already well into middle age, aren't showing signs of "slowing down or retiring" then maybe all of these buff specimens ought to suit up and head over to Iraq or Afghanistan. Those punks could really use the help, don't ya think?
Somebody who knows a thing or two about real leadership, somebody to take charge, light the way, vanquish the enemy and deliver us all into the promised land of ....an easy retirement... .?
Thanks but no thanks. The boomer's lobby group (AARP) expects that, by publishing surveys like one on the Boomers International
website from August 2002, it "will make breakthough contributions to the relatively unexplored field of midlife pyschological development," and continue making this world a safer place for the boomers. Lord knows that after American Bandstand, Woodstock, California Dreamin' and Leave It To Beaver they've earned the right. "Contrary to conventional wisdom about their denial of aging, baby boomers really do have their eyes on the future," the AARP report begins. "Asked about how much they think about their futures, nearly two in three say often
." [How's that for definitive?]
Yes, these same boomers who "account for over 40% of total consumer demand...the most affluent consumer group that exists...and own 79% of America's financial assets," again according to the AARP, ought to get everything they have coming to them. And so they shall....