Monday, July 30, 2007

Raggedy Anno Domini

Instead of Spiderman or Bratz dolls, children in the US could soon be clutching a talking Jesus toy, a bearded Moses or a muscle-bound figure of Goliath. From the middle of August, Wal-Mart, the biggest toy retailer in the US, will for the first time stock a full line of faith-based toys.

David Socha, founder of One2believe, the company which makes the dolls, is confident the demand is there for "God-honouring" toys which reflect Christian teachings and morality.

"If you go in a toy aisle in any major retailer, you will see toys and dolls that promote and glorify evil, destruction, lying, cheating." What his company offers instead is "something faith-based that is not only fun to play with but also is solidifying a person's spiritual wherewithal and their spiritual journey", he said.

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